The Supercreator is a subscription publication founded by Michael Jones, a former magazine editor turned independent journalist reporting on the intersection of power, public policy and pop culture.
Supercreator is Michael’s moniker for the class of highly skilled creators who make, brand, market and sell digital products for the pleasure and progress of others. Creators of all kinds trust The Supercreator as their premier source of news and views on the people, politics and power centers — from Washington to New York to Silicon Valley and everywhere in between — that are shaping how they work and live online and off. Join the community today.
The Supercreator’s flagship offering is Supercreator AM, a new free morning that distills the latest in national politics and pop culture into smart insights that inspire you to take action on the issues personal to you and those you care about. One reader recently said she replaced MSNBC’s Morning Joe with Supercreator AM to start her day.
Supercreator AM is made possible by reader subscriptions to Supercreator PM (formerly Supercreator Daily), a subscriber-only afternoon newsletter chronicling the daily goings-on across the political and cultural landscape. I like to think of Supercreator PM as a conversation we’re having over a drink after work to catch you up on everything you missed while you were creating to help you spot the signal within the noise. In addition to the Supercreator PM, premium subscribers enjoy:
Commenting privileges and invitations to members-only pop-up discussions
24/7 access to the full archive
An ad-free reading experience minus aggressive pop-ups, annoying auto-play videos or third-party sponsored content
Before I went independent, I edited shopping features, covered the home and tech markets, and wrote a weekly style column in print and digital editorial roles at Lucky, a Condé Nast-owned magazine (RIP!). And before that, I crafted e-commerce copy for ShopBAZAAR — the online shopping companion to Harper's BAZAAR magazine. I used to publish a cool fashion blog too. And in what feels like a lifetime ago, I designed, developed and delivered learning experiences as a corporate trainer for clients including Bank of America and Chase. I’m also a proud inaugural alum of the On Deck Writer Fellowship.
I launched The Supercreator because I wanted to produce a publication that unapologetically centered the interests of the creative and working classes over the executives, investors, shareholders and celebrities who normally suck up all the cultural and economic oxygen. My intention was also to chip away at the well-crafted veneer tech companies painted on their social apps to obscure their anti-creator business models.
But in the past year, we’ve seen an explosion in the so-called “creator economy” as media organizations have dedicated reporters on the beat and those same tech companies have augmented their apps with tempting monetization tools. These developments (and my cherished journalistic independence) have given me space to think beyond the business of creativity and sharpen my focus on the politics of an industry that impacts a global community of 50 million people and counting.
Meanwhile, we’ve been trained to only participate in democracy in extraordinary times of crisis or during election seasons. But it’s the ordinary moments that determine who gets to be seen, heard and acknowledged when it matters the most.
And politics — with all its warts — is an entree that can not only help you reclaim your seat at the table but also decide what’s served on the menu. Because as politicians bungle the public trust and corporate media organizations reckon with their own institutional shortcomings and tech executives still dictate too many of the rules of engagement, savvy digital creators are wise to this fact: Our wealth, health and well-being depend on whether or not the rich and powerful are accountable to our interests. The Supercreator exists to help you feel less overwhelmed by it all.
But make no mistake: The Supercreator has no ambitions to offer a plain accounting of the news. I’m a reporter by choice and trade, but I’m also human. So while my journalism will always be fair, it will also be written with a clear point of view and with the same friendly, self-assured and skeptical voice I speak with IRL.
If that sounds like your jam, then I hope you’ll come along as I cover the pandemic recovery, the role of race, class and gender in our daily lives, what’s happening at the White House, on Capitol Hill and in the courts, and how American capitalism harms more people than it helps.