Sephora’s new all-BIPOC incubator is the new gold standard for consumer brands

The global beauty retailer gets that marginalized creators need education, relationships and access — in addition to product distribution — to generate sustainable success.

Last year after seeing multiple acts of injustice and police brutality in the United States without accountability or regard for the systemic roots that undergird white supremacy, fashion designer Aurora James launched the 15 Percent Pledge, a nonprofit advocacy organization that calls on major retailers to commit a minimum of 15 p…

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