Is YouTube still the premier destination for video creators?

Popular YouTubers are decamping from — or at least deprioritizing — the video app in favor of their own websites to host, promote and ultimately monetize their work.

By the end of the day, more than two billion users will have watched more than one billion hours of YouTube. Individually, they’ll have watched over 15 minutes and viewed an average of eight pages. More than seven out of 10 adults in the US use the video app. So it should come as no surprise that YouTube’s the number…

This post is for paying subscribers